Careers at Bellroy
Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction — with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. We’re always improving, always evolving, and we want our social presence to do the same.

We’re looking for a strategic thinker to lead our social media presence — shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.

HERE’S WHERE YOU COME IN…

You’ll bring the ideas. We’ve got the team to bring them to life.

As our Social Media Lead, you’ll set the direction and vision for Bellroy’s social channels — working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.

You’ll make sure each post goes out with purpose — overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. You’ll keep a close eye on performance, test ideas, and refine our approach as you go.

Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. You’ll have the opportunity to shape a long-term strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU…

  • Have 3–5 years of experience in social media strategy and direction (bonus points if that’s with a product or consumer-facing brand)
  • Know how to translate big-picture marketing goals into platform-specific strategies that drive results
  • Create clear, actionable content briefs that align teams around a shared vision, tone, and audience focus
  • Communicate with clarity and confidence — able to collaborate across creative, brand and marketing teams to move work forward
  • Are confident with data — able to identify trends, measure performance, and turn insights into action
  • Stay across platform best practices and emerging trends — with a good sense of what’s worth testing, and how to adapt when something isn’t landing

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…

  • Led a planning session to define the social approach for an upcoming campaign
  • Briefed the creative team on content needs for Instagram, TikTok and Reddit
  • Reviewed performance data and collaborated with the creative team to refine content direction
  • Helped adjust tone and messaging to suit different platforms and audience segments
  • Drafted a content calendar and coordinated timing with the broader marketing team
  • Compiled the monthly social performance report and shared insights with the team to inform future content
  • Shared insights on emerging platform features and developed testing strategies
  • Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.

WHYY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.


我們的使命

啟發更好的攜帶方式。
善用商業力量。
令世界,以及我們的團隊更加繁榮。

我們的工作空間

Bellroy是來自我們兩個「家」—— 貝爾斯海灘 (Bells Beach) 和菲茨羅伊 (Fitzroy)的心血結晶 。貝爾斯海灘有著輕鬆的戶外氛圍,恰好平衡菲茨羅伊 的創意城市風格。城市和大海;啟發與冒險,兩個地方為我們提供了完美的平衡。

貝爾斯海灘 (Bells Beach)

我們的海灘總部坐落在巨大的砂岩懸崖後面,俯瞰著澳洲最著名的衝浪海岸之一。這是我們的產品設計師在Maker Lab進行實驗的地方,也是我們的銷售團隊飲用大量的濃咖啡和進行一系列Skype通話的地方。這裡比我們在費茲羅伊的辦公室更加寧靜,我們更喜歡這種專注的環境。如果需要快速用餐,辦公室旁邊就有一家咖啡館,而我們每天上午11點的衝浪檢查總是提供了一個完美的機會,讓您在鹽風中重新調整思緒。

菲茨羅伊 (Fitzroy)

我們的Fitzroy辦公室位於墨爾本創意中心的核心部分。我們的創意、行銷、工程和營運團隊在這裡開展各種活動與專案,並確保每件Bellroy商品能都安全地發送到世界各地。走出辦公室外,您會發現街道充滿活力(還有在東京另一邊中最好吃的拉麵)。

遠端

在我們的兩個主要總部之外,我們還有一個遠距工作團隊 - 從西澳洲到亞洲部分地區、美國和歐洲。全球化是Bellroy的核心,它讓我們保持聯繫,並確保我們從許多不同的角度看待生活。如果您有網路連接,並且可以靈活地成為您每天不見面的團隊的一員,您可以考慮加入我們不斷發展的全球網路。

Our team image

我們的團隊

Bellroy需要多元化的團隊才能發揮作用。我們是來自超過 25 個不同國家(並且還在增加)的思想家和創造者的集合。每個人都有一套獨特的技能,這些技能融合在一起以實現清晰的願景——激發更好的帶領;利用商業作為行善的力量;幫助世界和我們的員工成長。

查看我們的領英

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